Why You Should Collect Customer Emails? | 3 Reasons Explained!

In today’s digital era socialising is highly dependent upon how conveniently you could reach out to your virtual connection. While these connections vary as per the social media channel, reach, on the other hand, somewhat remains the same. But, Email Marketing is one such marketing tactic that helps you reach out to more people with the same socialising spirit. Thinking how exactly? Let us make you understand through real social media analytics as examples! Example 1: YouTube  If you’ve uploaded...

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One Simple Trick To Rank Educational Youtube Videos

The ultimate goal of any creator making YouTube videos is to drive more traffic to its YouTube Channel. But why exactly? To rank your YouTube videos on the video streaming platform backed by Google, it is crucial that you drive more traffic to your videos.  The YouTube algorithm works on a simple rule: the higher the video views, the better the YouTube video ranking.  Why Is YouTube Video Ranking Important?  With so many creators coming forward to join the fast-growing...

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What Is 360° Marketing And Why Data Is Important For This

What is 360° marketing? 360° marketing refers to targeting all possible marketing channels that are suitable for your brand.  Basically, you want to display your brand at every place where your customers are congregating online.  This approach not only helps your brand to attract more eyes but at the same time increases the brand reputation.  For instance, a digital marketing agency can use the below-mentioned channels:  Facebook ads (for lead and branding) Google ads (for lead and sales generation) SEO...

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Essentials Of Landing Page Optimization For Any Business

What Is Landing Page Optimization? Every business could have multiple products or services. Every product or service could have a landing page. Especially when you sell high-ticket products or services, you should have a dedicated landing page for better conversions. Now, the process of assessing what sequence of landing page elements will reap more conversions to the business is called Landing Page Optimization (LPO).  If we talk in Digital Marketing terms, then Landing Page Optimization adds a lot of value...

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4 Reasons Why Your Facebook Ad Has Been Rejected

What Is Facebook Ad Rejection As an advertiser, when you create a campaign or ad with the objective to reach your target audience without knowing the advertising policies of Facebook then you may face ad rejections. Facebook has some set of policies for advertisers to keep its audience experience good otherwise people will start leaving Facebook.  Some policies are applicable in every niche but in some niches, there are more complex policies that you should strictly follow otherwise your ad...

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How To Create Marketing Strategy For A New Business

Introduction Digital marketing is not a choice but a mandatory set of tasks that every business needs to perform these days if they want to grow their business.  Digital marketing as a whole consists of different types of marketing strategies that a business could have in order to succeed in the market.  But, evaluating each and every aspect of the business is important to find the right marketing strategy for a new business.  In this blog, you will understand all...

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How To Get Clients For Social Media Marketing

Introduction Social media marketing services are mandatory for most businesses in this digital era in order to increase their sales metrics. There could be so many services like copywriting, funnel building, ad creation, ad optimization, landing page design for conversions, etc.  All these services help a business with brand awareness, brand positioning, sales improvement, and relationships building with customers.  As a social media marketer, you can work as a freelancer or can open your own agency to provide your services...

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1 Simple Tip To Fix Ranking Fluctuations

What Is Ranking Fluctuation Every content creator publishes blogs or videos on the website or youtube respectively in order to rank higher and get more traffic.  But, it’s confusing for most content creators when they publish a content piece and hope it would rank on some specific keywords, its ranking starts fluctuating.  In simple words, when you start a new website or youtube channel to rank on some specific queries, you see fluctuation in the positions of your content pieces. ...

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9 Platforms To Get Information For Building Your Buyer Persona

Building a buyer’s persona is an important and underrated part of a sales funnel. Most marketers focus on the technical aspects to create an ad, UX of a landing page to attract customers, nurturing process, and more.  Yes, all these tasks are very important to generate sales in the short-run and long-run for B2C and B2B businesses. But, most people don’t focus on the process to build a relevant buyer’s persona.  Just think this way, if you don’t know who...

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4 Facebook Advertising Mistakes That Most Business Owners Make

Introduction Facebook can be a boon for your brand if you have a demanding product or service.  Facebook helps millions of business owners to achieve their business goals. And, you can do the same.  But, before you start advertising, you need to understand that there is a proper method that people use to achieve their goals.  At the same time, they avoid the common advertising mistakes that other business owners make. In this blog, I will explain 4 Facebook advertising...

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