Facebook can be a boon for your brand if you have a demanding product or service. 

Facebook helps millions of business owners to achieve their business goals. And, you can do the same. 

But, before you start advertising, you need to understand that there is a proper method that people use to achieve their goals. 

At the same time, they avoid the common advertising mistakes that other business owners make.

In this blog, I will explain 4 Facebook advertising mistakes that you should avoid if you want to get results.

Don’t Start Facebook Advertising Without Building Buyer’s Persona

Facebook has 2.7 billion users with different tastes and preferences. Creating a campaign without knowing your customer’s needs can be a disaster. 

You can get negative feedback and aggressive responses from your customers. Therefore, before you start advertising on Facebook, it’s important for you to build a proper buyer’s persona to find your target audience. 

Without building a proper buyer’s persona would negatively affect these factors: 

  • People response
  • Conversions
  • Advertising cost
  • Business growth

Basically, a buyer’s persona is an imaginary persona of your customer that may buy from you. You need to evaluate demographics, interests, lifestyles, and behavior in order to maximize your sales.

Don’t Launch Your Final Campaign Without Testing Ads

Some business owners start advertising without collecting basic data about their consumers. In easy words, you should run test ads to check the behavior regarding your product and service.

Apart from this, you can track your buyer’s journey with different analytics tools to figure out at which point your buyer leaves your funnel without making a purchase.

All these important aspects help you to strengthen your funnel to maximize your sales. 

If you don’t know how to run testing campaigns on Facebook then you can download a free ebook here.  

Once you launch testing ads and collect enough data about your consumers then you can launch your final campaign to consistently generate sales. 

Don’t Expect Sales Without Building A Sales Funnel

Millions of advertisers run ads on Facebook and some of them could be your competitors. If you want to get better sales from them then you need to focus on the below-mentioned factors: 

  • Your product or service quality
  • The demand for your product or service
  • Consumer behavior
  • A strong online funnel

There are other factors as well that affect sales but as of now let’s talk about the sales funnel. Basically, a sales funnel is a step-by-step journey of your customer. A funnel helps to trigger a customer’s mind to take a specific action. 

In today’s era, there are countless ads and distractions online. It’s hard to get the attention of people. Also, it’s hard to sell something online if you are totally new in the market. 

Therefore, to win the belief of people, you need a strong funnel. Directly, running an ad and getting traffic to your website or landing can’t help you to make sales (in some niches this method can work).

Don’t Expect Much Exposure If You Are In Micro-Niche

Facebook and Instagram both are social media platforms where people congregate to connect with their friends and family members. 

Advertising a micro niche product or service which only solves a specific problem of a small community wouldn’t help you to generate meaningful sales.

Yes, you can generate some sales even in the micro-niche. But, you can’t expect virality or too much growth on Facebook.

For instance, you won’t get much response on Facebook if you try to sell expensive gaming processors. 

On the other hand, you will get an amazing response if you want to sell custom printed t-shirts.


In a nutshell, you need to understand that Facebook is a social media platform where people behave differently. Some niches are successful here but some are not.

Also, you need a strong step-by-step approach in order to maximize your profit and minimize your advertising cost. 

Let me know if you made these mistakes in your past by commenting below.

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