In today’s world, digital content is something by which you can share your thoughts, words, imagination, creativity and can hook your targeted audience quickly.
This content or electronic content could be in the form of text-based, images, podcasts, audiobooks, files, and videos.
Content is simply something that exists online and can educate or influence a human brain to take an action.
So, content creation can give you happiness, fame, money, etc.
What Is Content Distribution?
As a content creator or a digital marketer, your primary goal would be to reach your targeted audience so you can have more eyes on your content and can monetize it in the most effective manner.
Before reaching your audience, you need a content piece that defines your concept accurately and has the same intent that you want to share with your audience.
Once you have a masterpiece content all you need to do is promotion. Now, sending the content piece or displaying it to the right people may cost you or it could be free.
But, the procedure to distribute your content piece is known as content distribution.
There are so many strategies for content distribution but you have to choose the most effective ones for your business type.
Importance Of Quality Content
The content shows your company or product persona to your audience. Valuable and qualitative content always builds a strong relationship between the brand and the audience that helps to convert readers or viewers into loyal customers.
Along with this, loyal customers strengthen your CLTV (Customer Lifetime Value) metric which is responsible for the success of a business in the long run.
Quality content is always capable of getting more views, likes, and shares in comparison to copied or valueless content.
Search engines also want unique, original, and valuable content and that’s why they boost such kind of content organically.
So, put as much value as possible in your content to make people addicted to your brand.
Importance Of Content Distribution
Content distribution helps you to build a community and ecosystem that can impact millions of lives.
A good content distribution strategy can grow your community on a yearly basis. For Instance, if you have a youtube channel and you are getting 20 subscribers each day then after one year you’ll get 20*365= 7300 subscribers.
It is a nice growth and every year it will increase. So, if you can hunt more new customers then every year you can double or triple your revenue.
Therefore, content distribution is equally important as creating quality content.
Biggest Mistake Of Today’s Digital Marketers
To better understand this concept let’s take two hypothetical situations.
Suppose a person created 200 blog posts in one year and published them on his website. Three Months have passed but still, there is no traffic on his website.
On the other hand, a person published 50 blog posts in 6 months, and in the next 6 months, he promoted his content by content distribution strategy (paid & free both). Obviously, in the next 3 months, he would’ve more traffic than the first person.
Most digital marketers focus on creating more and more content online and they totally depend upon SEO.
SEO is a great strategy to get consistent organic traffic but every person can’t get millions of users through SEO so you need to execute others methods as well to grow fast.
That’s the power of content distribution strategy. So, focus on quality content creation but also focus on content distribution equally to get amazing results.
Content distribution is very important in the online world if you want to create an ecosystem. Because if you want to be a brand online then building an ecosystem is a necessity.
Use both free and paid content distribution methods to get more exposure fast.