SEO is a type of long-term marketing strategy which has haters and lovers both at the same time. Some people measure the success of the SEO on the basis of cost vs sales they receive from organic traffic on a monthly basis.
Some people love it because the way it gives returns in the long term is really magical and some people hate it because their business type is different and it can’t survive in the long run if they use SEO as a primary marketing strategy.
Long story short, there are different mindsets of different business owners and digital marketers regarding SEO.
But, we are not going to discuss the pros and cons of SEO. Instead, we are going to discuss 4 major factors that are responsible for SEO to rank any website.
#1 Content’s Nature And Demand
Every industry has a different nature, protocols, and audience type. According to the taste of the audience, a marketer creates content.
The audience could be narrow or broad. A narrow audience means low demand whereas a broad audience means high demand.
The more eyes are there the more content is required to fulfill their consumption needs.
Another big thing that impacts a lot is the nature of the intent of the content. Your content could have 4 basic intents that is as follows:
- Educational or Informational Intent
- Transactional Intent
- Commercial Intent
- Navigational Intent
Suppose, in a specific industry, people consume informational content more in comparison to content with commercial intent.
In his case, informational blogs, how-to videos, and infographics will rank easily instead of product or service pages.
So, content demand, its nature, and intent are always a big factor in SEO success.
#2 Keyword Competition Or Keyword Difficulty
Competition is everywhere and similarly, you’ll find competition in the online world too. Millions of websites are competing with each other to rank for specific search terms.
Google or other search engines want to rank the most relevant and trustworthy sites to provide maximum value to their searchers.
When we talk about keyword difficulty or keyword competition then it depends on these factors:
- How many online assets are competing for a specific search term
- What is the content format which is competing for a specific search term (text-based, video, podcast, etc)
- What language in content creators producing the same type of content to rank for a search term
These are the core factors that generate online competition for a specific search term. So, before selecting a niche and some keywords to build your SEO strategy always consider the above-mentioned factors to increase the chances of your SEO success.
#3 How Frequently A Website Share New Content
Frequency is a really big factor these days. If you are consistent and publishing quality content on the same frequency then web crawlers start coming at the same time.
This helps a website to gain trust from search engines and to get an extra push in the search rankings because search engines want to show the content of the most proactive websites.
So, either you are a blogger or a YouTuber keep up the same pace of your content posting so you can gain the trust of the search engines.
#4 What Content Distribution Strategies Are In Use For A Particular Website
Consistently posting quality content is important in SEO but at the same time, you need people’s attention to get a better ranking in SERP.
Off-page SEO activities are made to increase the visibility of a website online and to get upvotes from known online assets.
A good content distribution strategy not only attracts new users but also gets back the returning visitors to a website.
Increment in returning visitors to your website shows how relevant your website is to your users and it signals search engines that they should rank you higher in the SERP.
So, always create a good content distribution strategy not only for building links but to actually make your website a brand.
