Digital marketing is not a choice but a mandatory set of tasks that every business needs to perform these days if they want to grow their business. 

Digital marketing as a whole consists of different types of marketing strategies that a business could have in order to succeed in the market. 

But, evaluating each and every aspect of the business is important to find the right marketing strategy for a new business. 

In this blog, you will understand all the essentials that you need to understand if you want to build your own free digital marketing strategy.

Let’s understand every step of this process.

Understand Your Business

If you want to market your business then you should understand your business first. As an entrepreneur, copying an idea and executing without knowing the deep facts is a waste of time.

If you don’t know the external and internal resources of your business then you won’t be able to market your business efficiently. 

For instance, if your marketing budget is low then you need to figure out organic marketing methods that can help you to grow your business slowly. 

Once you start making a profit, you will be able to use different paid marketing channels as well. 

For better clarity, let’s take an example. If you don’t have enough funds to use Facebook or Google ads then you can start ranking your website in the local searches with local SEO.

On the other hand, if you have enough funds then you may use multiple paid and organic marketing methods at the same time. 

Basically, understanding the limitations and advantages of your business is important for crafting an effective digital marketing strategy for your business. 

Understand Your Buyer’s Persona

A predicted image of your potential customer is also known as the buyer’s persona. If you don’t know your buyer properly then it would be hard for you to target the right audience.

To create a strong buyer persona, you may know the below-mentioned details below about your customer.

  • Age
  • Gender
  • Location
  • Interests
  • Problems And Challenges
  • Employment or business type

These details will help you to understand your buyers. Also, you will be able to craft your marketing strategy according to their minds which will trigger them within seconds.

A successful business always tries to solve the problems of people. If you don’t know who your customer is and what their problems are then you won’t be able to solve them and your business will never grow at all. 

Understand Different Channels And Their Audience Behavior

The Internet is huge and you need to identify where your customers are congregating and what behavior they have on those platforms. 

For instance, if your customers use Facebook a lot then you should use some entertaining ads to get attention quickly because people use Facebook for entertainment.

On the other hand, if your customers congregate on Linkedin then you can’t expect much sales by running funny video ads. In short, different platforms have different types of audiences with different tastes.

Understand the platforms and research where your customers would be. 

Understand Lead And Sale

Let’s understand lead and sale:

Lead: When a person or an organization shows interest in your product or service through any activity it is called a lead. 

Sale: When a person or organization pays for your product or service then it is known as a sale. 

Your business may require lead generation marketing efforts or direct sales generation marketing efforts as a new brand because of your niche. So, it totally depends upon niche and brand positioning for figuring out what marketing methods will help you to grow your business.

You can use both strategies for 3 months to understand which one is effective in your case. For instance, you can run lead generation ads on Facebook and sales generation search ads on Google to see the results.

Whatever is working for you, go with it. Scale your business with that particular strategy and execute the same thing on alternative platforms on the internet. 

Understand Marketing Tools

There are a variety of marketing tools that you can use according to your strategy. Always keep in mind, tools are just a way to reduce your time. Human creativity and problem-solving ability are irreplaceable.

Don’t depend on tools to make your business successful but use them for efficiency. I have listed some tools below that you can use for your business.

Personally, I use these tools to increase my efficiency. There are tons of other quality tools online that you can use for your business and content creation. All the above-mentioned tools are totally free.

Understand Nurture Process

In marketing, whether you have leads or converted customers, the nurturing process keeps your business healthy. 

For the nurturing process, email marketing is insanely powerful. Most of the new businesses only focus on paid ads or SEO or influencer marketing. But, the real money is in email marketing.

Email marketing builds a relationship between prospects or customers and the brand. It not only helps you to boost your conversion rate but at the same time, it improves your CLV (customer lifetime value).

So, either you have emails of your customers or the emails of people who are interested in your product or service, keep strengthening the relationship with them via email marketing. 


Most people think that digital marketing is all about performing certain tasks that automatically boost a business.

But, in reality, digital marketing requires honesty, creativity, a problem-solving mind, research, and consistency for growing a business.

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